Men t-Shirt

Among many factors that can make a difference between a sale and a loss is the product description. In case of t-shirts, the impact is even more! An ideal t-shirt product description answers your customer’s informational needs.

It makes them excited about the design. It makes them curious about the fabric. Simply put, this is where your story of sales starts. A well-crafted product description can even convert your customers. But how does a winning product description look like?

As complicated as the rhetoric might sound, in reality, a product description is not all that complex. Just some tips and tricks applied with proper marketing knowledge and copywriting expertise.

Among many factors that can make a difference between a sale and a loss is the product description. In case of t-shirts, the impact is even more! An ideal t-shirt product description answers your customer’s informational needs.

It makes them excited about the design. It makes them curious about the fabric. Simply put, this is where your story of sales starts. A well-crafted product description can even convert your customers. But how does a winning product description look like?

As complicated as the rhetoric might sound, in reality, a product description is not all that complex. Just some tips and tricks applied with proper marketing knowledge and copywriting expertise.

Stages of Writing Product Description in Apparel Industry

In general, there are three stages of writing apparel, in our case, t-shirt product description.

1) A technical or informative description.
2) A consumer-friendly description.
3) Finally, a legal description (You probably don’t need to worry about this aspect).

Technical T-Shirt Product Description

The first stage is a technical description. Technical descriptions are mostly useful to the people in operations and manufacturing. These descriptions also come in handy while sorting the t-shirts. Hence, you don’t have to worry much about this information if you happen to be the copywriter. These are ideally passed on by the manufacturing team.

A Technical Description must include

1. Your intended consumer segment
2. Product type (in our case, t-shirt).
3. Fiber type i.e. rayon, polyester, etc.
4. Fabric types such as cotton or chiffon.
5. Garment attributes, for example, half-lined, seamless, etc.
6. Closure type i.e. zippers, buttons, velcro, etc.
7. Size range (XS-XXL).
8. Origin of the product.

So, what did you learn from the tee brands? Here go some extra pro-tips to refine your product descriptions.

• Avoid big blocks of text without spacing.
• Bullet points are more easily readable than long sentences.
• Highlight phrases that can potentially convert your customers.
• White spaces can increase sales in e-commerce. So, use them wisely!
• Make your t-shirts scannable. At least, add the basic feature of zooming in while hovering over the product.
• Adding expert advice under each product description can be a powerful source of distinction.
• Keep the themes and lengths of your descriptions consistent.
• Finally, make sure the descriptions are SEO-optimized.

Voila! There you have it. Nevertheless, should you seek help with writing solid t-shirt product description for your page, contact BlogWriters, your dedicated content marketing team